Paradigms
A Research Journal of Commerce, Economics, and Social Sciences
Online ISSN: 2410-0854
Print ISSN: 1996-2800
 
     
 

Paradigms Journal

MODERATING EFFECT OF NETWORK TIES ON THE RELATIONSHIP BETWEEN ENTREPRENEURIAL ORIENTATION, MARKET ORIENTATION, AND PERFORMANCE OF MSES
Author(s) :
MUZAFFAR ASAD (PhD. Scholar at College of Business University Utara Malaysia)
MOHD NOOR MOHD SHARIFF (Professor at College of Business University Utara Malaysia)
MUHAMMAD HAROON HAFEEZ (Senior Lecturer at College of Business University Utara Malaysia)
Abstract
Entrepreneurial orientation, market orientation, and network ties are considered as separate antecedents for organizational performance, especially for Micro and Small Enterprises (MSEs) in developing countries like Pakistan. Majority of the researchers have highlighted that access to finance is the only main issue behind poor performance. The performance of MSEs is mainly suffering in Pakistan because entrepreneurs in Pakistan hardly focus on Market Orientation (MO), Entrepreneurial Orientation (EO), and network ties as important antecedent of high performance. In this research, it is argued that advantages of entrepreneurial orientation and market orientation are significant but varied. The level of impact of both entrepreneurial orientation and market orientation varies according to different levels of network ties. This research is to identify the moderating effect of network ties on the relationship between entrepreneurial orientation, market orientation, and performance of MSEs in Punjab Pakistan. For collection of data a structured questionnaire is adopted. A sample of 384 respondents was collected from the MSE owners working in Pakistan. This study employed Smart PLS 3 for structural equation modelling. The research found that market orientation and entrepreneurial orientation has a strong effect over performance of MSEs. Likewise, network ties moderate the relationship between market orientation, entrepreneurial orientation, and performance of MSEs. 
Keywords: MSEs, Entrepreneurial Orientation, Market Orientation, Network Ties
 
 

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