A Research Journal of Commerce, Economics, and Social Sciences
Online ISSN: 2410-0854
Print ISSN: 1996-2800


Paradigms is a research journal of Commerce, Economics and Social Sciences. It is a peer reviewed journal published once a year since 2006. Paradigms published by Faculty of Commerce, University of Central Punjab, Lahore, Pakistan.

Open Access Policy

Paradigms follow an open access publication model. All publications by Paradigms are open access. Further, it provides free access to the international community without financial, legal or technical barriers. There are no subscription or price barriers. Click on the following image to view our access policy

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Prof. Dr. Muhammad Zafarullah

Prof. Dr. Muhammad Zafarullah is currently working as Pro-Rector of the University of Central Punjab. He has a long experience of teaching and university administration. Before joining UCP he worked as Vice Chancellor of Bahauddin Zakariya University for a period of four years. He has been working as Professor of Business Administration and was also the Chairman of the department of Business Administration and later served as Director, Institute of Management Sciences and Dean of the faculty of law, commerce and business administration. He has been member of various professional bodies in the country. Before joining the Bahauddin Zakariya University in 1980 he served as management consultant with different organizations like, Pakistan Broadcasting Corporation, Pakistan Ordinance Factories, Wah and lastly in Iraq for two years with a French consultancy firm. He has published many research papers in national and international journals.

Prof. Dr. Ather Azim Khan

Dr. Ather Azim Khan is professor of Finance and Accounting working with UCP for the last fourteen years. His current appointment is as Director of School of Accounting & Finance, Associate Dean of Faculty of Management Studies and Director Volunteers in Service Program. He has a doctorate degree in finance and is a Fellow member of Institute of Cost and Management Accountants of Pakistan. He has taught several courses related to Accounting, Finance, and Research in various universities and has written several research articles. He has about 20 years of work experience. He worked as Director Finance and Chief Accountant in the corporate sector. He is a member of several boards and committees. He heads the Research and Development Center at UCP and is the editor of research journal of UCP.

Mr. Muzaffar Asad

Muzaffar Asad is working with UCP for the last ten years. He is a well-known trainer of SPSS and PLS. He is currently pursuing his Doctorate in Entrepreneurial Finance from University Utara Malaysia. He has taught several courses in the field of Management, Finance, and Corporate Governance in various universities and has written several research articles. He is a member of board of studies of University of Gujrat. He is the Principal coordinator of Research and Development Center at UCP and is the Joint Editor of research journal of UCP “Paradigms”. He is a certified trainer of Punjab Education Endowment Fund (PEEF). His training areas are Leadership, Motivation, Corporate Governance, Entrepreneurship, and Personal and Professional Development.

Ms. Sundas Rauf

Ms. Sundas Rauf has been senior lecturer at, UCP, in the fields of Business Finance, Management, Business Research, Organizational Behavior, Chinese Language and Islamic Finance. Before joining UCP she had tough at School of Economics and Business Administration (SEBA), Chongqing University, China. Ms. Sundas has more than a dozen published papers in the areas of research E-banking, Economics, Management Sciences, & Engineering. She also has diversified conference proceedings at her credit. She has earned her M.Phil. degree from SEBA, Chongqing University China with distinction. She had graduate from Institute of Business Administration (IBA) Punjab University, Lahore securing excellent student performance award.

Mr. Shafaqat Mehmood

Mr. Shafaqat Mehmood is currently associated with Paradigms Journal as Associate Editor at School of Accounting & Finance, Faculty of Management Studies, University of Central Punjab (UCP), Lahore, Pakistan. He holds a Master of Philosophy (M.Phil.) degree from UCP. He is also a Ph.D. scholar. His research focuses on multi-disciplinary areas but not limited to Econometrics, Time Series Analysis, International Trade, Finance and Tourism. He is reviewer and editorial board member for a wide range of international journals.
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A paradigm is published by Faculty of Commerce,
University of Central Punjab, Lahore, Pakistan.

Address: 1 - Khayaban-e-Jinnah Road, Johar
Town, Lahore, Pakistan

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